Looking at cosmetic adverts you can see that within any advert they generally contain a male and female appearance. This shows the contrast in dominance and who is more in power. If you look at the top picture you can see that the male is more in power, he is using the stance of control and sturdiness. However you could also argue that the woman is in control due to her positioning of her hand on his face, it seems like she is holding him close, also her leg being extended back shows force. Overall the male has more dominance due to his arm positioning.
Looking at the picture at the bottom and to the left you can see that the woman has more dominance to the man due to her standing stance, she is in front and therefore comes first, the man is sitting down and is therefore easier to control and be in command of.
The picture on the right is just showing the female’s perfume on her own, showing independence and order.
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