Audience

Maslow's Heirarchy 'A theory of human motivation'
Focuses on human development psychology and describing the the stages of growth in humans.

Transcendence –

Surpassing others, lying beyond the ordinary range of perception

Self-actualization –

What a person’s full potential is and realizing that potentia

Aesthetic needs –

Appreciation and search for beauty, balance, form etc.

Need to know and understand –

Explains the thoughts that humans have to understand the world around them

Esteem needs –

To be accepted, respected and valued by others

Belongings and love needs –

Desire for closeness and bonding, to feel safe and appreciated

Safety needs –

Personal security, financial security, health and well-being and safety net against accidents/illness and their adverse impacts

Physiological needs –

Literal requirements for human survival, the vital needs

Gender representation

Looking at cosmetic adverts you can see that within any advert they generally contain a male and female appearance. This shows the contrast in dominance and who is more in power. If you look at the top picture you can see that the male is more in power, he is using the stance of control and sturdiness. However you could also argue that the woman is in control due to her positioning of her hand on his face, it seems like she is holding him close, also her leg being extended back shows force. Overall the male has more dominance due to his arm positioning.

Looking at the picture at the bottom and to the left you can see that the woman has more dominance to the man due to her standing stance, she is in front and therefore comes first, the man is sitting down and is therefore easier to control and be in command of.

The picture on the right is just showing the female’s perfume on her own, showing independence and order.

Breaking the rule of thirds

Generally photography is taken using the method of the rule of thirds however photos can also be taken when breaking the rule of thirds. By using the rule of thirds you are making the reader’s attention drawn to the centre of the image for a specific view. However breaking the rule of thirds is where the focus is taken away from the central point.

Looking at the picture to the left you can see where our attnetion is meant to be drawn, the bottom of the stairs, due to the mirrored images on the sides of the stairs banister our attnetion is taken away from the central point.

This is clear that generlly rules are made to be broken.

Homework - Kermit

How Kermit is represented as a male?

The centre picture of Kermit suggests difficulty on determining whether he is male or female, due to this you have to look at the ideologies of the representation of characters and whether they are male or female. Due to Kermit being green it suggests he is male, due to beliefs, also the fact that he has a jagged neck tie suggests he is male as females would be less likely to wear this, they would be more feminine.

The picture on the left hand side gives us the impression that he is a male due to his stance and positioning, it looks like a very powerful pose and almost arrogant.

Looking at the picture on the right our attention is drawn to the fact that Kermit is wearing male clothing looking very smart and presentable, this anchorage gives us intention to believe he is male.

You could determine whether Kermit was a male by looking at other film which include frogs, for example ‘Shrek’ where the frog is the king. Furthermore you could look at the fact that that his name is Kermit which sounds like a very masculine name and therefore leads us to think that he is male.



Rule of Thirds

In this picture the rule of Thirds show that the bottom horizontal line gives us the edge of the beach, and the top horizontal gives the edge of the clouds to the sky which helps to emphasise the sea in the middle with the clouds. Our attention is also drawn to the heart which is in the bottom right corner. This illustrates the peaceful and romantic setting of the scene.

Rule of Thirds

In this other picture the vertical rule of thirds split the road clearly so your attention is drawn down to the mountain in the centre square. The lines also show the trees continuing up into the sky. This like the previous is also very chilled but adventurous.