My perfume ‘Juicy’ has been designed so it attracts women aged between 20-40 in any career and situation. The purpose of this fragrance is to give out a burst of freshness and wake them up in the morning so they are ready and rearing to go. This perfume would appear in the magazine easy living (see above images) due to its purpose, the target audience, the colours, appearance and style.
Easy Living seems to be the type of magazine which is more appealing to women in their middle ages, this due to the appearance but also the content. It talks a lot about dietary needs and relaxation, ways of making yourself feel good and I think that that is exactly what my perfumes purpose is.
My ideology of this perfume is supported by the colours, style and appearance of my advert. Looking at the brightness of the entire image you can see it is there to represent and uplifting purpose and to create the idea of bloom and growth. The colours within my advert are very bright and awakening which you can compare with the magazine colours, they give out a fresh new sensation, which is exactly what my perfume is aimed to do.
I also took into consideration the idea of ‘social grading’. I think it is important to look at this as it gives you a clearer view of your target audience and their specified needs and wants. Looking at my perfume advert and the magazine I think that the social grade for this would be a range from A to E, my perfume is designed to the female gender and women aged between 20-40 however it can be for any occupation and any class of society, it is designed to be able to treat anyone’s needs of being awakened and ready to go for the day.
Another theory which I looked at whilst completing my perfume project was ‘Maslow’s Hierarchy of needs’. By looking into this you can see what kind of persons my perfume would satisfy and could relate more to. I think that it would fit into the section of belongingness and love needs, esteem needs and even aesthetic needs. My perfume is there to give out that feeling of looking good, feeling good and being able to be accepted by others.
Looking more closely at the perfume advert its self I gave it the name Juicy because I wanted to design something that any women could relate to and something that would give you that confidence that you could start the day new. I felt that Juicy gave out a fresh burst and a new sensation which was what I wanted to create.
I then decided that I wanted a slogan, something that my target audience could relate to so I decided to create the phrase ‘Lively, full of freshness. Release the zest in you’. I felt that this gave out a meaning behind the name of my perfume and it would allow the audience to feel that they could release their zest and feel new and fresh.
Through photoshop I was able to change and alter a lot of aspects within my advert. Firstly I went out and took the picture of the 2 people within the photo to create that affect that I wanted. I wanted people to be able to feel free, the girl on the table portraying this, and let them feel more confident and acceptable to others, being portrayed by the boy. Once I had my background image I wanted to add in a bowl of oranges to represent the name of my perfume and for it to look authentic. I then added in the perfume bottle on the table and the orange in her hand. From this image I then wanted to crop it down so it was more focused on the people within and the perfume, giving it more of a focal point. After this I decided to add in the writing, title and slogan in, using the colour orange so it related to the perfume. Lastly I wanted to look at special effects; this is where I then added in a lens flare on both the perfume bottle and the orange in her hand, this would then again add even closer focus.
Overall I think that my perfume advert worked really well and created what I wanted. My use of photoshop helped to give out a clearer image of my perfume and allowed my to emphasise certain aspects. I feel I created a successful advert which my target audience can relate to and enjoy.
