My perfume advert 'Juicy'

Experimentation with Photoshop

Original:

We decided to use this photograph of flowers due to the fact that it has a for ground image and a background image therefore it seemed easier to change colours and the positions of the single flowers, this seemed like an easy image to edit and learn from.

Gradient:

With this picture we decided to change the gradient of the picture which means the positioning of the lighting and where the shaded parts are, this gives more emphasise on the coloured part drawing your attention to it.



Contrast/brightness:

Within this picture we decided to experiment with the brightness of the picture, this would then give it a varied colouring impact and you can see that in this image the Yellow leaves come our brighter. We then decided to change the contrast this then gave more emphasis to the flowers.

Colour changing:

Within this image we decided to go back to the original photo and physically change the colour of the individual buds and flowers. This would give use more experience with freestyle colouring and being able to change them for randomness

Including cropped picture:

Within this one we decided to add in a perfume bottle because this would be experience for our perfume project to be completed before the half term. This also helped us understand how the bottle and everything in the image have to somehow link together to create an overall image.

Orange collage

I decided to create a collage of different types of orange pictures. My perfume is called 'Juicy' and therefore i wanted all of my idea's to be based around oranges and the colour itself.

I thought that creating a collage would help me express my ideas and put them all into one. I am now able to get a better idea of what my perfume might look like and what it could represent.

This collage is merely a starting point before I start creating my perfume add.

Social grading

‘Friends’ – social grading

Pheobe Buffay: Looking at the social grading on my previous post you can see that she would be in the section C2. She is a masseuse and therefore her work isn’t always stable and she would be a skilled worker. He wages also are not at the highest level and therefore that would bring her down the scale. Maslow’s hierarchy needs would place Pheobe within the Aesthetic needs as her work represents beauty and that is her focus.

Rachel Green: Looking at the social grading on my previous post you can see that she would be in the social grading level D. she is a sales assistant and therefore you only need basic skills to do this, her wages are also low. However when she gets promoted she would move up the scale into C1 as she would be a supervisor and earning more money. Placing her on the Hierarchy of needs she would be on the level of self-actualization, this would be due to her knowing what she wants to do in the future and finding her passion.

Monica Geller: Looking at the social grading on my previous post you can see that Monica would be at C2. She is a professional chef and therefore has skills of a manual worker, however it was based on her financial aspects she would be higher up the scale.

When looking at Maslow’s Hierarchy needs scale she would be safety needs and self-actualization, this is due to her knowing about health needs and wellbeing but also knowing her potential.

Joey Tribiane: Looking at the social grading on my previous post you can see that Joey would be within the B section as well as Ross, this is due to his job, him being an actor. However depending on his stability of work and constant employment he could move down into C2. Looking at the Hierarchy needs you can see joey would be safety needs and esteem needs, this allowing him to have his financial support and benefits but also building his esteem and confidence.

Ross Geller: Looking at the social grading on my previous post you can see that Ross would be within the B level. This is due to his job, being a palaeontologist, which within the table is noticed as a teacher. His wealth is fairly high but not as high as Chandlers.

If you put Ross in the Hierarchy of needs you can see he would be within the need to know and understand section, this due to the fact of what his job entails.

Chandler Bing: Looking at the social grading on my previous post you can see that Chandler would be on the level A in social grading status. This is due to him being an accountant. He works in an upper class place and is very skilled. He is also very wealthy due to his income. Looking at the Hierarchy of needs you can see that chandler would be within the need to know and understand, this alike Ross due to what his job entails.

Social grading

A	Higher managerial, upper middle class	Doctor, solicitor, barrister, accountant, company director
B	Intermediate managerial, professional middle class	Teacher, nurse, police officer, probation, officer, middle manager
C1	Supervisory or clerical junior, lower middle class	Junior manager, student, clerical/office workers, supervisors
C2	Skilled manual workers, skilled working class	Foreman, agricultural worker, plumber, brick layer
D	Semi and unskilled manual workers, working class	Manual worker, shop worker, fisherman, apprentices
E	Those at the lowest levels dependant on state	Casual labourer, state pensioners

Glossary/key words or phrases

Mise-en-scene –
Everything in the frame

·         Angles

·         Positioning

·         Lighting/colour

·         Props

·         Make-up

·         Costume

·         Casting

·         Setting/location

Denotations –
Facts, things which you can see/understand

Connotations –
Signifies, what the image/text implies

Ideologies –
Ideas and beliefs

Representation –
The view of how things are shown/presented

Anchorage –
Images and words to help create a meaning

Transcendence –
Surpassing others, lying beyond the ordinary range of perception

Self-actualization –
What a person’s full potential is and realizing that potential

Aesthetic needs –
Appreciation and search for beauty, balance, form etc.

Need to know and understand –
Explains the thoughts that humans have to understand the world around them

Esteem needs –
To be accepted, respected and valued by others

Belongings and love needs –
Desire for closeness and bonding, to feel safe and appreciated

Safety needs –
Personal security, financial security, health and well-being and safety net against accidents/illness and their adverse impacts

Physiological needs –
Literal requirements for human survival, the vital needs

Camera angles/shots:-

·         2 shots

·         Over the shoulder

·         Establishing shot

·         Tilt shot

·         Low shot

·         Eye-level shot

·         High shot

·         Worms eye shot

·         Canted shot

·         Birds eye shot

Match on action –

Some action occurring before the temporally questionable cut is picked up where the cut left it by the shot immediately following

Shot/reverse shot –

A film technique where one character is shown looking at another character and then the other character is shown looking back at the first character. The viewer assumes they are looking at each other

180 degree rule –

2 characters in the same scene should always have the same left/right relationship to each other, crossing the line would be breaking this rule